Creative Direction, User Experience, Interface Design, Systems Design
Overview: Wiley, a global leader in research and education,
faced a challenge with inconsistent user experiences across its platforms.
The goal was to integrate their consumer and corporate sites into a seamless
navigation experience, creating a unified and branded digital presence.
Initially a week-long sprint focused on the Dummies product line with the
Part and Sum team, the project quickly expanded to revamp the main Wiley
site, unifying all brand properties and adding e-commerce capabilities for
academic products.
Team: Project Manager & Strategist, Designers (2x), in
collaboration w/
Part and Sum
"By overhauling our digital presence, the team led the transformation to
offer a unified and distinctly branded experience. The project successfully
integrated all elements and actively engaged our users across every channel,
significantly improving user satisfaction and driving our digital success."
Conclusion: The Wiley project marked a significant
transformation in the company’s digital strategy. By integrating consumer
and corporate sites into a unified navigation experience, we addressed the
pressing challenge of inconsistent user experience.
Through a complete creative refresh and the development of an efficient e-commerce flow, we enhanced Wiley’s capacity to facilitate online sales and engage users more effectively. This project, which began as a focused sprint for the Dummies product line, evolved into a comprehensive overhaul of Wiley’s main site, unifying all brand properties under a cohesive parent umbrella.
The successful collaboration with Part and Sum and the strategic alignment with Wiley’s business goals resulted in a distinctly branded, user-centric digital presence that supports both consumer and business needs.
Through a complete creative refresh and the development of an efficient e-commerce flow, we enhanced Wiley’s capacity to facilitate online sales and engage users more effectively. This project, which began as a focused sprint for the Dummies product line, evolved into a comprehensive overhaul of Wiley’s main site, unifying all brand properties under a cohesive parent umbrella.
The successful collaboration with Part and Sum and the strategic alignment with Wiley’s business goals resulted in a distinctly branded, user-centric digital presence that supports both consumer and business needs.