Responsibilities: Creative Direction, User Experience, Interface Design, Systems Design
Overview: Wiley, a global leader in research and education, faced a critical challenge: the inconsistent user experience across its various platforms was hampering its ability to engage effectively with its diverse audience. The goal was to revamp Wiley’s online presence by integrating their consumer and corporate sites into a single, seamless navigation experience. This ambitious project aimed to create a unified and distinctly branded digital presence that actively engages users across every channel. Starting as a week-long sprint focused on the Dummies product line in collaboration with Part&Sum Strategy Agency, the project quickly evolved to encompass the Wiley main site. The objective was to create a cohesive solution that incorporated all brand properties under a parent umbrella, refreshing the website, and incorporating e-commerce capabilities for academic products.
"The inconsistent user experience across our platforms is a pressing
challenge. We are dedicated to overhauling our digital presence to offer a
unified and distinctly branded experience, integrating all elements, and
actively engages our users across every channel"
Conclusion: The Wiley project marked a significant transformation in the company’s digital strategy. By integrating consumer and corporate sites into a unified navigation experience, we addressed the pressing challenge of inconsistent user experience. Through a complete creative refresh and the development of an efficient e-commerce flow, we enhanced Wiley’s capacity to facilitate online sales and engage users more effectively. This project, which began as a focused sprint for the Dummies product line, evolved into a comprehensive overhaul of Wiley’s main site, unifying all brand properties under a cohesive parent umbrella. The successful collaboration with Part&Sum Strategy Agency and the strategic alignment with Wiley’s business goals resulted in a distinctly branded, user-centric digital presence that supports both consumer and business needs. This case study underscores my ability to lead complex digital transformations, drive strategic initiatives, and deliver impactful solutions that elevate brand engagement and performance.